Why, for example, would it be important for your audience to know about major climate changes in Kansas? Does the audience already know? Would it benefit them? Remember that all information may not be relevant to all audiences. The key to an effective informative speech is identifying what information your audience needs. As the speaker, you are responsible for identifying an argument that is worthwhile-and in the age of globalization and access to digital information, there’s a lot of stuff to sort through and choose from. When done well, information can provide a new perspective or increase our knowledge around a topic.ĭespite the everyday nature of information sharing, approaching an informative speech can be slightly daunting. Whether giving someone who is lost directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in daily forms of information sharing. In each of these examples, you are selecting a topic and relevant content that would be useful for the audience to know.īasically, an informative speech conveys knowledge- a task that every person engages in every day in some form or another. Alternatively, you may increase your audience’s understanding of your city’s housing code changes. You might, for example, give an informative speech that raises awareness about the increase in Kansas tornadoes over the past 15 years. The purpose of an informative speech is to share information that a) increases audience understanding around a topic, b) provides an alternative, and/or c) raises awareness. In this chapter, we chart informative speaking and provide guidelines for approaching and preparing an informative speech. Gathering and understanding new information is a part of becoming critical thinkers, so effective information sharing through informative speaking can be a powerful and important tool. Perhaps it was not adapted to meet you as the recipient. In these instances, the information was ineffectively presented. “What?” we ask ourselves, often in response to information that: a) we already knew, b) is confusingly presented, or c) doesn’t seem applicable to us. Has someone provided you information and afterward you thought, “what were they talking about?” or “why does this matter to me?” We, too, have found ourselves dazed and confused after an informational presentation or an exchange in a meeting. Explain guidelines for developing an informative speech.
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